Analytics
Lexus
Retail Activation Measurement Study
Challenge
With experiential stands travelling around UK shopping centres and festivals, showcasing Lexus’ range, the brand marketing team were looking for a way to understand the effectiveness and visual impact of their activations.
Implementation
Meshh sensors are used at each activation and placed discreetly on the stands by on-site staff, to measure visitor engagement and brand exposure.
Sensors are also placed in local dealerships to measure overlaps with activations.
Insight & Actions
Meshh provides Lexus with a comprehensive breakdown of visitor behaviour – highlighting the level of engagement at each location, the number of people exposed to the Lexus brand, how long visitors engage with the stand and how many times they return.
Understanding which activations drive the most footfall to dealerships also supports attribution modelling.
This enables Lexus to measure ROI for each event – to understand how different activations perform and compare different locations against each other; helping Lexus to evaluate the impact their expenditure is making and identify ways to improve results.
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
Utilizing the Meshh sensor at our annual Touch a Truck event has allowed us to truly quantify the impact of our biggest seasonal event to prospective vendors and sponsors. As a free, community event it can be difficult to articulate exactly the type of value our partners will get out of their investment, and Meshh data is an invaluable tool to demonstrate attendee engagement. I would highly recommend this technology.
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