Analytics
Westfield Oculus
Crowd Intelligence Study
Challenge
Now in its second year, Westfield Oculus utilized Meshh analytics to gather critical information about visitor behavior during the holiday market and used that information to adjust and expand the 2019 market.
This focused on year-on-year improvements and further analysis on the effectiveness of the expanded footprint.
Implementation
Meshh deployed nearly double the sensors for twice as long as the previous year, which gave the analytics team the ability to draw even deeper insights into the performance of each vendor and the wider traffic patterns around them.
Insight & Actions
Improvements made year-on-year resulted in marked increases in overall traffic patterns as well as quality of engagement, while dwell time at stalls remained consistent.
We identified clear differentiation in visitor behaviour between the two distinct areas of the market and provided ongoing, data-driven justification for retail partners and sponsors to invest in the growing opportunity at Westfield Oculus.
What Our
Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
Utilizing the Meshh sensor at our annual Touch a Truck event has allowed us to truly quantify the impact of our biggest seasonal event to prospective vendors and sponsors. As a free, community event it can be difficult to articulate exactly the type of value our partners will get out of their investment, and Meshh data is an invaluable tool to demonstrate attendee engagement. I would highly recommend this technology.
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