Scorecard
Formula E + Scorecard
Formula E worked with Meshh to implement Scorecard, a season-long, partnership measurement solution that provides a unified view of partner activation performance across global race weekends. Scorecard enabled Formula E to quantify engagement, compare races consistently, and deliver clear ROI reporting to partners.
The Challenge
Formula E needed a consistent way to measure the value of partner activations across diverse race environments. With varying layouts, crowds, and activation formats, it was difficult to determine which locations and experiences delivered meaningful engagement. At the same time, sponsors increasingly expected transparent ROI reporting in a landscape where most marketers struggle to calculate sponsorship impact. Formula E required a scalable, season-ready solution that could standardize measurement and justify pricing.
Implementation
Meshh deployed sensors across key activation zones at select Formula E E-Prix, capturing impressions, dwell time, and repeat visitation. Each activation was tagged by sponsor, location, and experience type, allowing Scorecard to aggregate data across weekends. Formula E accessed results through the Scorecard Dashboard and integrated data into internal tools via the Scorecard API, ensuring consistent, comparable reporting throughout the season.
Insights + Actions
- Season-Long Reporting for Sponsors: Standardized Scorecards strengthened renewal conversations and improved transparency.
- A/B Testing of Activation Formats:Â Interactive experiences outperformed static displays, informing future partnership strategies
- Location-Based Pricing Validation: Revealed high-value zones, higher engagement, supporting refined sponsorship pricing.
- Activation Performance Scoring: Identified top-performing partner activations using impressions, dwell time and engagement scoring.
Key Metrics
Partner Assets
Meshh measures over 20x different partner assets globally each year for Formula E
Conversion Rate
The average conversion rate for partners across Formula E events
Additional Engagements
Formula E learned that interactive touchpoints yield 2x more engagement than static activations
Countries
Meshh has activated with Formula E in over a dozen different countries globally
What Our
Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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