Our CEO Caroline McGuckian was honored to take the stage last week with long time Meshh client and friend Matt Roberts for the 2026 SPOBIS International Conference in Hamburg. Alongside plenty of other amazing speakers, the two had an insightful (pardon the pun) conversation around "How Aston Martin F1 Team uses Meshh Sensor technology to measure their Sponsorship ROI across Formula 1".To understand more about how we do this, visit us at www.meshh.com and in particular our new Meshh "Scorecard" service.