Bal Swan Children’s Center
Bal Swan Children’s Center partnered with Meshh to measure visitor engagement at its annual Touch-A-Truck event—an interactive family festival where children explore fire trucks, utility vehicles, construction rigs, and more.
The Challenge
Touch-A-Truck attracts a large and diverse family audience, but without measurement Bal Swan lacked a reliable way to show sponsors how many attendees visited or how long they stayed. This limited the organization’s ability to demonstrate event growth, justify sponsorship pricing, and highlight the visibility sponsors receive. Bal Swan needed a simple and non-intrusive method for capturing attendance and engagement while preserving the family-focused atmosphere of the event.
Implementation
A single Meshh sensor was strategically placed in a high-traffic area of the event to capture anonymous foot-traffic signals from attendees’ mobile devices. This passive measurement approach allowed Bal Swan to quantify total attendance, dwell patterns, and peak activity periods. Meshh then compiled a post-event report with clear, digestible insights that Bal Swan could share with staff, board members, and prospective sponsors.
Insights + Actions
- Accurate Attendance Verification: The sensor provided a verified estimate of total attendees, giving Bal Swan a trustworthy baseline for year-over-year growth and sponsor reporting.
- Peak Hour Identification: The data highlighted the busiest time periods, helping Bal Swan understand when sponsor visibility and family engagement were highest.
- Family Dwell Time Understanding: Long average dwell times reinforced the event’s value as an immersive community experience and showcased how long families engaged with participating vehicles and activities.
- Benchmarking for Future Growth: The results established Bal Swan’s first quantitative benchmark for Touch-A-Truck, enabling more confident pricing, clearer sponsorship tiers, and stronger value justification for future events.
Key Metrics
Average Dwell Time
The average family dwelled for over 1 hour at the event
Engagement Strength
The conversion rate was 2.3 times greater than the industry benchmark for community events
Total Engaged Visitors
Over 2,000 visitors were observed during the Touch-A-Truck program
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
Utilizing the Meshh sensor at our annual Touch a Truck event has allowed us to truly quantify the impact of our biggest seasonal event to prospective vendors and sponsors. As a free, community event it can be difficult to articulate exactly the type of value our partners will get out of their investment, and Meshh data is an invaluable tool to demonstrate attendee engagement. I would highly recommend this technology.
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