Grandstand Events
Grandstand Events invests in their clients’ success with Meshh Premium.
The Challenge
Measuring footfall, dwell times, brand engagement, comparative and industry benchmarking across Grandstand Events conventions and exhibitions throughout Australia.
Insights + Actions
- Conversion Rates: Each deployment measures the effectiveness of the stand by measuring individual footfall against conversion rates (turning passersby into engaged visitors)
- Engaged Dwell: Once engaged, the per visit dwell time and the aggregate dwell time across all of a person’s visits (including their repeats) is measured.
- Event Comparisons: Using the Meshh “Premium Metrics” features, multiple event comparisons can be run side by side on the same event or selected events from one show to the next.
- Benchmarking: And again under the “Premium Metrics” feature, Grandstand can compare their clients with thousands of other Meshh events across selected verticals such as Automotive, Luxury Brands, Government Sport, Utilities, Exhibitions, Indoor/Outdoor activations (to name just a few)
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
Utilizing the Meshh sensor at our annual Touch a Truck event has allowed us to truly quantify the impact of our biggest seasonal event to prospective vendors and sponsors. As a free, community event it can be difficult to articulate exactly the type of value our partners will get out of their investment, and Meshh data is an invaluable tool to demonstrate attendee engagement. I would highly recommend this technology.
Meshh’s platform data was super easy to use and understand.
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