Analytics
Bravo Fan Fest Miami
Measuring the effectiveness of sponsorships and understanding fan engagement with key programming, NBCUniversal unlocked fresh insight into a brand new event format.
The Challenge
NBCUniversal, on behalf of Bravo, brought reality TV fans from around the world to Miami, Florida, for a live taping of Watch What Happens Live, along with a Fan Fest celebrating the network. NBCU leveraged Meshh to gain insights into how fans engaged with a new event format and new venue while also evaluating sponsor performance. The goal was to collect data that could help attract future brand partners to upcoming experiential events.
Implementation
Meshh deployed 20 sensors throughout the venue to analyze fan movement and engagement across predetermined key touchpoints. Special attention was given to sponsor activations, interactive experiences, and stage programming to better understand attendee behavior in a bespoke live-event setting.
Insights + Actions
- Sponsor Analysis: Multiple sponsor activations were measured to provide NBCUniversal with a performance comparison, offering valuable insights into brand engagement among Bravo fans.
- Key Programming: Meshh placed sensors across the venue’s various stages to analyze audience engagement levels during different programs. This data helped NBCUniversal identify the most impactful experiences for fans.
- Attendee Experience: Meshh put together a comprehensive view of an attendee’s journey, highlighting key touchpoints, time spent in specific areas, and repeat visits across activations. These insights provided NBCUniversal with a detailed understanding of fan behavior throughout the event.
Key Metrics
Sensors Deployed
Twenty sensors were deployed to cover key partnership and operational assets.
Hours On-Site
On average, fans spent over 5 hours on-site during the event.
Percent
45.2% of total impressions throughout the event were observed between the 6 sponsored assets indicating that fans were eager to engage with brand partners.
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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