Brookfield Place
Brookfield Properties continues to leverage Meshh technology to enhance its month-long Holiday Campaign experiences at Brookfield Place.
The Challenge
Brookfield Place offers a range of festive experiences during the winter holiday season. For the 2023 and 2024 campaigns, Meshh partnered with Brookfield to evaluate visitor behavior and improve year-over-year (YoY) experience quality. Sensors were deployed to measure busiest days, peak visitation times, time spent on site, and performance of each activation.
Implementation
Meshh sensors were deployed at 9x touchpoints across entry/exit points, retail areas, eateries and pop up holiday experiences.The dataset was segmented by weekdays vs. weekends to uncover behavioral shifts. Additionally, Brookfield rotated certain experiences throughout the campaign, prompting Meshh to analyze data by experience type for comparative insights.
Insights + Actions
- Spotlight Reporting: Delivered concise reports showcasing behavioral trends and top-performing experiences, helping Brookfield refine campaign strategy for future iterations.
- Weekday vs. Weekend Behavior: Compared traffic volume and engagement trends across both cohorts to optimize scheduling and staffing.
- Behavioral Insights: Captured detailed site wide data points including: First engagement location, Time spent on-site, Daily peak hours, and Engagement time breakdown by touchpoint
- Zonal Analysis Compared all 9 zones to identify which activations generated the highest Engagement volume, Dwell time, Repeat visits
- Giveaway Performance Evaluated 10 unique giveaway campaigns. Meshh assessed visitor participation per campaign, allowing Brookfield to identify which promotions delivered the highest ROI.
Key Metrics
Time on Site
A visitor was likely to spend over 2hrs at the holiday campaign across all experiences
Per Visit Dwell Time
A visitor that engaged with the main experience was likely to spend over 20 minutes at that touchpoint
Touchpoints Measured
9x sensors deployed at different touchpoints throughout the venue across the entire month-long campaign
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
Utilizing the Meshh sensor at our annual Touch a Truck event has allowed us to truly quantify the impact of our biggest seasonal event to prospective vendors and sponsors. As a free, community event it can be difficult to articulate exactly the type of value our partners will get out of their investment, and Meshh data is an invaluable tool to demonstrate attendee engagement. I would highly recommend this technology.
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