BRP
BRP leveraged Meshh’s foot traffic and behavioral insights to optimize experiential strategy across brand divisions, event types, locations, display formats, and more
The Challenge
For its 2025 campaign, BRP aimed to evaluate experiential activations across the United States and Canada to determine which events, locations, experience formats, and displays generated the highest engagement and exposure. These insights would inform year-over-year (YoY) strategy. Additionally, BRP used Meshh data to analyze performance across its brand divisions (Can-AM, Ski-Doo, and Sea-Doo) and identify which product categories attracted the most interest. For larger activations, BRP implemented multi-touchpoint measurement to map visitor behavior and enhance the overall consumer experience.
Implementation
Meshh sensors were deployed at more than 70 tour stops across the U.S. and Canada, including sporting events, community festivals, and tradeshows. Each stop was tagged with descriptors—such as event type, display type, and product focus—to enable segmented analysis. Data was aggregated across these segments and visualized in a comprehensive year-end report.
Insights + Actions
- Brand Division Analysis: Custom insights across BRP’s brand divisions identified which products drove the highest engagement.
- Event Type Comparison: Engagement patterns were compared across event types (e.g., sporting events vs. tradeshows) to guide future programming and creative decisions.
- Behavioral Insights: Data showed whether visitors engaged with key touchpoints like test drives and product showcases.
- Operational Efficiency: Traffic-over-time charts helped inform staffing models and operational planning.
- A/B Testing: Comparative analysis of different display formats revealed which setups yielded the highest engagement and stronger ROI.
Key Metrics
Activations
Meshh has measured event performance at over 70 events for BRP
Conversion Rate
BRP’s events on average outperformed the Meshh benchmark by over 10%
Average Dwell Time
The average dwell time across all stops was 3min higher at all of BRP’s 2024 activations compared to 2023
Engagement Time
BRP’s activations accrued 33% more engagement time spent at it’s utility tradeshow events compared to its sporting events
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
Utilizing the Meshh sensor at our annual Touch a Truck event has allowed us to truly quantify the impact of our biggest seasonal event to prospective vendors and sponsors. As a free, community event it can be difficult to articulate exactly the type of value our partners will get out of their investment, and Meshh data is an invaluable tool to demonstrate attendee engagement. I would highly recommend this technology.
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