Analytics
Delta Sync Wi-Fi Holiday Pop-Up
Delta leveraged Meshh’s WiFi analytics to measure consumer engagement and optimize future programming during its interactive Delta Sync Wi-Fi pop-up at Iron23 in New York City.
The Challenge
Delta leveraged Meshh’s WiFi analytics to measure consumer engagement and optimize future programming during its interactive Delta Sync Wi-Fi pop-up at Iron23 in New York City.
Implementation
Delta launched a pop up experience at Iron23 in NYC’s Flatiron District to showcase the benefits of Delta Sync Wi-Fi. The activation featured personalized digital displays, partner giveaways, holiday snacks and drinks, interactive games, and contests. Attendees were required to use a Delta SkyMiles account to participate, reinforcing loyalty engagement.
Delta wanted to understand how effectively the activation converted passerby traffic into engaged visitors, how long people stayed, and when traffic peaked to guide staffing, programming, and future campaign design.
Insights + Actions
- High Conversion: Delta converted 11% of passerby traffic into engaged visitors—above event benchmarks.
- Depth of Engagement: Engaged visitors stayed an average of 9 minutes 15 seconds, signaling strong immersion.
- Traffic over Time Insights: Traffic patterns varied by day/hour, helping Delta plan future staffing, programming, and promotional timing.
- Sustained Volume: The takeover consistently drew hundreds of visitors per hour each day, showing strong pulling power for a short-term, high-visibility activation.
Key Metrics
Unique Impressions
Meshh captured over 35k unique impressions for Delta’s holiday pop-up
Conversion Rate
Delta converted ~11% of passer-by traffic
Dwell Time
On average, attendees engaged with the activation for 9 minutes and 15 seconds
Days
Total engagement time across the entire event was 12.6 days
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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