Analytics
Dentsu – Nivea
Brand Exposure & Return On Investment
The Challenge
To measure brand exposure and ROI on Nivea & Cancer Research’s summer tour around UK towns, parks and beaches – across both 2021 and 2022 campaigns.
Implementation
Working with MKTG, Meshh installed a sensor on the vans which toured the country across 36 leading destinations for 3-months.
Insight + Actions
Data captured gave insight into which locations received the highest footfall and those which didn’t – enabling ops teams to optimise schedule and plans.
Engagement and conversion rate of activation provided the client with ROI and key data which fed into a larger measurement piece (social media campaign etc.)
Insights from Meshh included the effectiveness of activation in converting passing foot traffic to engaged participants, the busiest time of day, how weather impacts engagement, time spent with brand and brand exposure overall and at each location
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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