Analytics
Formula E
Fan Experience & Commercial Excellence
The Challenge
Formula E has partnered with Meshh to leverage its Spatial Analytics platform to better understand footfall and fan behaviour across their 2022 season.
Implementation
Meshh sensors are deployed across circuits to understand crowd flow, sponsorship/partner evaluation, measurement of the E-Village, several key grandstands and the impact of track activity.
Insight & Actions
Providing high-level footfall metrics to help understand brand exposure and engagement across various activations and entertainment zones
Programming recommendations and behavioural insight for distinct fan clusters
Operational metrics and recommendations to alleviate congestion during peak hours
E-Village analysis includes daily visitor footfall and dwell time to demonstrate ROI to partners and sponsors
Data collected throughout 2022 will be used to optimise fan experience for the following season, with Meshh back measuring key circuits and delivering YOY comparisons
What Our
Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
Utilizing the Meshh sensor at our annual Touch a Truck event has allowed us to truly quantify the impact of our biggest seasonal event to prospective vendors and sponsors. As a free, community event it can be difficult to articulate exactly the type of value our partners will get out of their investment, and Meshh data is an invaluable tool to demonstrate attendee engagement. I would highly recommend this technology.
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