Analytics
Google Pixel
Experiential Measurement
Challenge
As the largest hip hop festival in the world, Rolling Loud was an ideal spot for Google to promote their Pixel range of devices to a young, tech-savvy audience.
Meshh were brought on board by Live Nation to help Google better understand how festival goers engaged with their activation.
Implementation
Meshh used three sensors to capture behaviour at two branded assets placed around the event grounds – enabling Live Nation to understand how the time of day and activities, such as artist appearances and the event’s performance schedule, impacted engagement and dwell time at the activations.
Insight + Actions
Live Nation was able to provide performance analysis data on the partnership, helping Google’s activation team to understand the conversion of passerby traffic as well as the impact of scheduling on the flow of traffic at the experiential assets.
Driving Success with Real-World Results
With Meshh’s spatial analytics, Formula One revolutionized its event strategy by utilizing data to drive performance improvements and elevate the fan experience. Here’s what we achieved together:
Targeted Engagement
Pinpoint high-traffic zones and identify areas of high engagement to create targeted activations that resonate with your audience.
Operational Efficiency
Utilize real-time data to streamline operations, adjust layouts, and optimize staff deployment for enhanced efficiency.
Increase in Fan Engagement
By optimizing activity placement and understanding crowd behavior, we helped Formula One boost engagement levels across various touchpoints.
Response to Crowd Dynamics
Real-time monitoring enabled rapid operational adjustments, resulting in a smoother event flow and improved crowd management.
Reduction in Operational Costs
Our data insights allowed for efficient resource allocation, reducing unnecessary costs and maximizing event profitability.
Global Events Enhanced
From Silverstone to Melbourne, Meshh’s solutions have been implemented at multiple Formula One races, delivering consistent success across different venues.
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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Ready to Transform Your Space?
Contact us today to learn more about how our spatial analytics solutions can benefit your business.
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