Analytics
Hamilton + Elanco
Hamilton Exhibits partnered with Meshh to leverage foot traffic and behavioral insights, optimizing booth orientation and visitor flow while delivering clear year-over-year (YoY) performance metrics.
The Challenge
Hamilton Exhibits supports Elanco at ~8 pharma conferences annually. For their largest show, WVC, the primary goals were to identify visitor flow patterns and behaviors to improve the YoY attendee experience, booth creative, and consumer journey, capture key performance metrics—such as dwell time and conversion rate—to demonstrate the impact of YoY design changes, and evaluate the popularity and ROI of individual products and experiences within the booth.
Implementation
Meshh sensors were deployed at 12x touchpoints across 4 different sections inside the experience at seating areas, product kiosks, reception, cafe, and puppy playing area. Custom reporting was provided post event to evaluate engagement across each touchpoint and section. Additionally, visualizations around consumer flow, dwell times, and overlaps were included to better understand consumer experience.
Insights + Actions
- YoY Comparison: Validate performance through engagement data such as dwell time, conversion rate, number of zones engaged, engaged visitors, impressions and more.
- Touchpoint Comparison: Engagement data to understand where majority of engagement time was spent in side the experience.
- Cohort Analysis: Analyze the behaviour differences visitor that engaged with the puppy playing area vs. visitors who did not. Did the experience justify the investment and result in higher engagement across the key product kiosk areas.
- Consumer Flow: Identify where a visitor was likely to first engage and where their next few engaged touchpoints were likely to be.
Key Metrics
Conversion Rate
Elanco’s booths saw 25% more conversions compared to Meshh’s global benchmark
Engagement Rate
Over 57% of visitors engaged with the main focal point of the booth
Higher Dwell Time
Attendees who visited the puppy play area dwelled for over 40% longer than attendees who did not
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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