Analytics

Hyundai

Exhibition Stand Reporting + Methodology

Challenge

At the Caravan, Camping and Motorhome Show at the NEC, Hyundai’s stand saw a seismic shift in design ambitions, introducing the all-new Hyundai Kona SUV. Hyundai wanted to understand the impact that design had in driving footfall to their stand to justify spend.

Implementation

Meshh sensors were deployed to inform Hyundai of their conversion rates, visitor numbers, peak engagement hours and dwell time on the stand.

Insight + Actions

52% of engaged visitors spent more than 15 minutes at the stand, whilst attracting a high dwell time overall of 25 minutes. Between 10:00 and 12:00 were the busiest hours across the event.

Testimonials

What Our
Clients Say

Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.

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Matt Roberts
VP of Business Intelligence, Formula E

Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture

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Kristen Key
Experiential Marketing Specialist, Can-Am Off-Road

The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.

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Chris Smith
Account Manager, XMC

Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.

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Jim Chestnutt
Partner, Business Development

Utilizing the Meshh sensor at our annual Touch a Truck event has allowed us to truly quantify the impact of our biggest seasonal event to prospective vendors and sponsors. As a free, community event it can be difficult to articulate exactly the type of value our partners will get out of their investment, and Meshh data is an invaluable tool to demonstrate attendee engagement. I would highly recommend this technology.

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Rachell Buell
Director of Fundraising & Events

Meshh’s spatial analytics provided us with invaluable insights from last year’s Adelaide 500. Its post-event report opened our eyes to the possibilities of measuring spectator behaviour. This year, we’re leveraging Meshh’s technology to gain deeper insights into fan interactions with both on-track and off-track activities, including partner activations and movement patterns.

Chantelle Mcilroy
Operations & Events Manager, Adelaide 500

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