Analytics
Polygon Live LDN
Polygon Live LDN leverages Meshh’s behavioral insights to understand visitor flow & engagement around their one of a kind audio immersive experience with the beautiful surroundings of Crystal Palace park, whilst also providing success metrics to the partners & brands activating within the festival.
The Challenge
To understand how visitors engage with programming inside of the main dual dome area, allowing Meshh to analyze performance over time & create a profile showcasing the average visitor journey throughout the immersive audio experience.
VIP areas are also measured, enabling Polygon to capture key engagement metrics around unique assets within this exclusive zone, and how VIP visitors interacted with the stages, partner activations & other event experiences.
Meshh measured key partner activations across the festival enabling data collection on how visitors engaged with these brands. The insights will be leveraged to highlight the brand value and ROI of activating at the event for current & future partners.
Implementation
Meshh sensors were deployed at 8x touchpoints throughout the site, including the dual dome stage, indoor and outdoor VIP areas, merchandise, plus food & beverage areas which also included a partner activation.
Insights + Actions
- Cohort Analysis – Analyzing the behavior and engagement of general admission ticket holders vs VIP ticket holders
- Partner Activation Analysis – Meshh metrics were used to develop a holistic look at how attendees engaged with partner activations to drive future business development conversations
- Food & Beverage – Meshh helps Polygon understand how food and beverage plays into the overall consumer journey
- On Stage Experience – Meshh provides insight into performance popularity by exposing busy periods that coincided with specific artists & acts
Key Metrics
Sensors
Meshh deployed 8x sensors around Crystal Palace Park for Polygon Live LDN
Unique Devices
Meshh captured over 6,200 unique audience devices throughout the festival.
Average Conversion
Partner activations saw an average engagement rate of over 51%.
Hours
The average fan spent around 2.3 hours on-site at Polygon Live LDN
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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