Analytics
Rams On The 1
The Los Angeles Rams took their show on the road across Southern California to build excitement for the 2024-25 season. To measure the effectiveness of their pop-up tour, they partnered with Meshh to analyze fan engagement and overall impact.
The Challenge
The Rams hosted activations at four unique locations across Southern California as part of their pop-up tour. Meshh was tasked with measuring the effectiveness of each stop, analyzing performance across key metrics, and establishing benchmarks for future Rams events.
Implementation
A Meshh sensor was strategically deployed at each of the four tour stops—Malibu, Long Beach, Ventura, and Hermosa Beach—on separate days. This allowed for precise data collection on fan interactions and engagement levels.
Insights + Actions
- Conversion Rate – Traffic was monitored to capture total impressions and the number of meaningful engagements generated.
- Tour Comparison – Metrics from each stop were analyzed, enabling the Rams to compare performance across the entire tour.
- Location Analysis – Insights from the collected data allowed Meshh to provide recommendations for future activations, taking into account the unique characteristics of each location.
By leveraging Meshh’s technology, the Rams gained valuable insights to optimize future fan experiences and ensure maximum engagement across Southern California.
Key Metrics
Sensor Deployed
Across 4x tour stops in Southern California
Day of Engagement
Over the course of the tour, fans spent a combined 24.4 days engaging with the Rams brand
Minutes
On average, fans spent an average of 15 minutes engaging with the activation
Conversion Rate
One out of every three passers-by engaged with the activation during the tour
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
Utilizing the Meshh sensor at our annual Touch a Truck event has allowed us to truly quantify the impact of our biggest seasonal event to prospective vendors and sponsors. As a free, community event it can be difficult to articulate exactly the type of value our partners will get out of their investment, and Meshh data is an invaluable tool to demonstrate attendee engagement. I would highly recommend this technology.
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