Sky Retail UK
Meshh has been Sky’s trusted footfall measurement partner since 2021. Providing data and insight across their vast retail estate in the UK and the Republic of Ireland.
The Challenge
Meshh captures key footfall data across retail stores and mid-mall assets, enabling brands like Sky to better understand how visitors interact with each location. Sky required a scalable and consistent way to measure performance across a large and geographically diverse retail estate. A particular focus was understanding how effectively passing footfall was converted into engaged store visitors and how that engagement contributed to subsequent sales. Clear differentiation between passers-by and engaged visitors was essential to evaluate site performance accurately. With this level of insight, Sky was able to optimise retail strategy at both a local and national level.
Implementation
Meshh strategically deployed our proprietary kits across 125 Sky retail locations in the UK and Republic of Ireland to ensure accurate and consistent data capture. The sensors were positioned to measure both passing footfall and engaged visitors entering each store, providing a clear view of customer behaviour. This approach enabled reliable comparisons across high-street, shopping centre, and mid-mall environments. The deployment delivered a robust data set that supported ongoing performance analysis across the estate. As a result, Sky gained actionable insights to inform store-level decisions and wider retail strategy.
Insights + Actions
Meshh has created a bespoke reporting tool that feeds directly Sky’s internal measurement stack. Analysis includes:
- Total visitors by site, day and hour. Repeat visits, conversion rates and dwell time.
- Meshh footfall and Sky sales data correlated to identify purchase patterns.
- Overlap between multiple sites within the same geography to prove or disprove presence and understand their relationship with each other.
- Consumer overlap and exposure between estate and experimental events to provide further ROI and prove the effectiveness of marketing strategies.
By leveraging Meshh’s technology, Sky continues to gain an invaluable insight into visitor behaviour.
Key Metrics
Meshh Sensors
Over 150 Meshh kits were deployed across nationwide retail locations
Sales Conversion
The sales conversion rate for engaged retail visitors seen in a Sky store
New Audience Exposure
65.6% of visitors were new to Sky retail in Q1, highlighting the ability to attract new audiences to the brand
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
Utilizing the Meshh sensor at our annual Touch a Truck event has allowed us to truly quantify the impact of our biggest seasonal event to prospective vendors and sponsors. As a free, community event it can be difficult to articulate exactly the type of value our partners will get out of their investment, and Meshh data is an invaluable tool to demonstrate attendee engagement. I would highly recommend this technology.
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