Analytics
The Hill NYC
The Hill NY leverages Meshh’s foot traffic and behavioral insights to optimize event operational strategy, provide success metrics for sponsors and measure year-over-year performance.
The Challenge
The Hill NY provides a venue each year on the Brooklyn waterfront for tennis fans to watch the Wimbledon Finals. For the 2023 and 2024 campaign, Meshh works with TXG to evaluate fan behaviour at The Hill NY to improve YoY operations and the consumer experience. Sensors were deployed to understand check-in queue times, when visitors were likely to arrive, where visitors spent their time on site, how long visitors spent on site, sponsor metrics, and behaviour differences between GA vs VIP guests.
Implementation
Meshh sensors were deployed at 4x touchpoints across entry/exit points, VIP area, seating area, and a sponsored row. Visitors not seen at the VIP area were tagged as a general admissions guest. Entry point sensors were utilized to determine check-in queue times and arrival behaviour.
Insights + Actions
- YoY Comparison: Validate partner engagement, time on site, queue times, and attendance were higher in 2024 vs 2023.
- Sponsor Analysis: Engagement data to validate sponsors accrued substantial engagement across the event.
- Cohort Analysis: Analyze the behaviour differences between GAs vs VIPs when looking at arrival patterns, time on site, and engagement behaviour.
- Queue Times: Identify the time a visitor dwelled between inside the check-in queue.
- Traffic Patterns: Measure when visitors were likely to arrive each day in addition to when traffic volume on site spiked to inform programming decisions.
Key Metrics
Minutes
The Hill NYC saw a 55 minute increase in the average on-site dwell time.
Repeat Visits
Across sponsor activations at The Hill NYC
Devices
Seen throughout the entire event.
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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