Analytics
Wasserman + Food Lion
Food Lion partners with Wasserman for a series of experiential activations across the Southeast United States. Using Meshh’s advanced foot traffic and behavioral analytics, Wasserman optimizes engagement strategies for YoY improvement.
The Challenge
For Food Lion’s experiential tour, Wasserman needs robust data to identify the most successful tour stops, experience formats, and display setups. At major events, the goal is also to understand visitor behavior deeply and enhance the overall consumer experience through multi-touchpoint analysis.
Implementation
Meshh deploys sensors across 40+ events each year, including community festivals, food markets, college campuses, and retail store activations. Each event is categorized by experience type, event format, and display style, allowing detailed segmentation. Meshh sensors passively track metrics such as footfall, dwell time, impressions, and repeat engagement, providing robust behavioral insights. Results are aggregated into a comprehensive year-end performance analysis.
Insights + Actions
- Tour Stop Analysis: Identify highest-performing events, informing decisions on future investments and year-over-year event continuity.
- Event Type Comparison: Compare engagement patterns across various event categories (sporting events, food festivals, holiday markets) to refine experiential strategies.
- Experience Touchpoint Analysis: Quantify visitor interactions with interactive elements (spin-to-win games, food trucks, lottery-style engagements).
- A/B Display Testing: Clearly identify optimal display formats, driving significantly higher visitor engagement and ROI.
- Benchmarking: Establish tour-wide performance metrics against industry and internal benchmarks to gauge success effectively.
Key Metrics
Events
Meshh measures over 40 events annually for Food Lion + Wasserman
Event Footprints
Wasserman evaluated 3x different event footprint configurations using Meshh’s measurement technology
Impressions
Meshh measures over 130,000 impressions annually at Food Lion activations
Days
Meshh captured over 120 days of total time spent with Food Lion assets
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
Utilizing the Meshh sensor at our annual Touch a Truck event has allowed us to truly quantify the impact of our biggest seasonal event to prospective vendors and sponsors. As a free, community event it can be difficult to articulate exactly the type of value our partners will get out of their investment, and Meshh data is an invaluable tool to demonstrate attendee engagement. I would highly recommend this technology.
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