Analytics
Womens Champions Classic
Horizon Sports & Experiences tasked Meshh with measuring fan engagement patterns on behalf of the title sponsor’s flagship activation at their groundbreaking women’s basketball event.
The Challenge
A leading beauty solutions company wanted to understand how effective its latest experiential footprint would be when deployed in a sports venue. Would sports fans engage with a brand that typically doesn’t activate in this space?
Implementation
Multiple sensors were placed throughout the beauty brand’s expansive in-venue activation to track behavioral differences across various unique touchpoints.
Insights + Actions
- Overall Traffic Analysis – Measured how effective the brand’s footprint was in converting passerby fans into engaged visitors.
- Touchpoint Comparisons – Analyzed performance differences between activation areas based on their unique features (e.g., interactive displays vs. brand signage).
- Benchmarking & Optimization – Compared key engagement metrics to similar events Meshh has measured in the past, providing valuable benchmarks to highlight successes and opportunities for future adjustments.
Key Metrics
Fans Engaged With Activation
Minutes of Fan Engagement Per Visit
Fans Engaged With Multiple Touchpoints
Sensors Deployed
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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