Season-Long Measurement For Rights Holders
Bring measurement to your in-venue assets with ease
Meshh Scorecard allows rights holders to measure the impact of the on ground physical activity above and beyond the standard on-screen exposure and media value metrics. Scorecard allows you to measure the effectiveness of your activations at sporting events, providing you with a number of key metrics such as total impressions, dwell time and engagement with your brand.
Why It Matters
Today, sponsors are eager to demonstrate ROI and to prove the success of their sponsorship and commercial activity. Traditionally, sports sponsorship has been measured by calculating logo exposure and media value but sponsors are demanding to know more about the benefits of having a physical presence at sports events.
How It Works
Build Your Campaign
Work with our team of experts to build out your season of events in the Scorecard platform
Execute Your Events
With the support of Meshh’s team and full-service suite of client tools, we help ensure the frictionless execution of your measurement campaign.
Analyze With Scorecard
Using Scorecard’s built-in comparison tool, review performance and analyze trends across assets, brand categories, event type and more
Refine Your Strategy
Compare your results to industry-specific benchmarks and make improvements to asset placement, consumer journey, messaging and more to drive additional engagement
Formula E
PGA Tour
Rockefeller Center
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